JHB

Website design and development · Trade

A mark for the Australia⁠–⁠PNG corridor

An Australian enterprise trading into Papua New Guinea. The job was the logo, the website and the build.

Client
ANS Australia
Year
2022
Scope
Logo design, Web design, Web build
The ANS mark: layered orange and dark-red chevrons beside grey ANS letters with Australian Niugini Services below.
Stacked chevrons, led by a slate triangle.

(Overview)Red and orange read PNG. Slate reads Australia. The colours name the corridor before anyone gets to the logo.

(The brief)ANS supplies mining, energy and telecoms operations across Australia and into Papua New Guinea, from offices in Perth, Brisbane, Darwin and Port Moresby. There are twelve services, and a customer usually arrives wanting one. The site had to make the other eleven visible without burying the one they came for.

The ANS mark on white: layered orange, red and charcoal chevrons, without the wordmark.
The chevron mark, alone
An ANS hard hat, folded hi-vis and gloves on a site office desk, an open-cut mine beyond the door.
The kit, on site
The ANS 2022 corporate brochure on a boardroom table, the Perth skyline through the window at golden hour.
Corporate profile, on the table
The ANS website open on a laptop in a site office, a branded hard hat and site paperwork beside it.
The mark, applied

Colour

Type

Aa set in Futura Std Bold.Futura Std BoldPrimary
Aa set in Gilroy Medium.Gilroy MediumSecondary

Bold geometric at the mark, a quieter one for the detail.

(The route)Procurement, construction supply and telecoms, run between two countries. The logo had to hold the route steady while the services underneath it changed.

(What shipped)The home page puts all twelve services in one grid under a single line, Total Value Solutions, so the range is visible before any of it is explained. Each service gets its own page with photography from the actual sites, drilling rigs, cranes and data centres. The contact page lists all four offices, on both sides of the corridor.

Website

Home. Total Value Solutions, a wealth of services.
About. An industry leader in product development and outsourcing.
Services. Every category, from fuel to real estate development.
Mining and Construction. End-to-end project delivery.
Telecommunication and Data. Internet, microwave links, tower maintenance.
Mineral and Gas Exploration. Geophysics, mapping, drilling programmes.
Industries Serviced. Rio Tinto, BHP, FMG, Government of Western Australia.
Contact. Perth, Brisbane, Darwin and Port Moresby.
01 / 08
An ANS technician at a hilltop communications tower in the Papua New Guinea highlands at dawn.
The corridor, in context.
A laptop open on a cable drum at a communications tower, the ANS Telecommunication and Data page on screen.
The site, read on site.

One corridor, twelve services, and a logo that survives all of them.

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Contact

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