JHB

Website design and development · Group

One parent mark, three businesses

A pan-African holding company with three businesses under it. The job was to refine the existing logo and build the group site around it.

Client
The Ogese Group
Year
2026
Scope
Logo refinement, Web design, Build
The Ogese Group wordmark in gold serif capitals over a dark world map traced with city lights.
Gold serif over a dark map of city lights.

(Overview)Built to be moved through, not looked at. The film is the only honest capture.

(The brief)The three businesses are Ogese Media, Ogese Ventures and Ogese Makao, and they trade in different markets across the continent. A reader arriving because of one of them will not know the other two exist, and the site had to fix that in the first screen.

Colour

Type

Aa set in Optima.OptimaPrimary
Playfair MediumSecondary

Optima leads. Playfair takes the longer reading.

A high-floor boardroom at sunset, Ogese Group papers laid along the table.
The boardroom, at altitude.
The Ogese Group site open on a laptop at night, a lit city skyline through the window behind it.
Optima editorial, Playfair institutional.

(The problem)Media, ventures and real estate do not look alike, and should not. The group logo had to sign all three without dressing them the same.

(What shipped)Optima leads and Playfair takes anything longer than a heading, so a short line and a long paragraph never sit in the same voice. The colours are onyx, warm grey and deep gold. Each of the three businesses gets its own section under a group logo that does not change from one section to the next.

The Ogese Group site, in use
A stack of Ogese Group business cards in black with gilded edges, the monogram picked out on the top card in clear UV varnish, a lit Sandton skyline through the window behind.
The parent mark, in clear UV
The Ogese Media sub-brand mark inflecting the parent lineage.
Ogese Media
The Ogese Ventures sub-brand mark inflecting the parent lineage.
Ogese Ventures
The Ogese Makao sub-brand mark inflecting the parent lineage.
Ogese Makao

Three businesses that share nothing but a parent, and one logo that says so.

More work

View all work
A black swing tag on a cotton string hanging against deep grey buttoned velvet, the YSD monogram embossed on it.
FurnitureEvery sofa named after a stone
The Officine Italia mark: a Venetian gondola and gondolier in black silhouette above the wordmark.
ExperiencesThree ways into Italy, from Johannesburg
An architect's office at dusk with the Veld Architects site open on a laptop.
PracticeTwenty years of houses, philosophy second
A sheet of CT slices held against a clinical interior, the IntriHEALTH mark over it.
PlatformAfrica's largest clinical image archive
The ANS mark: layered orange and red chevrons beside the Australian Niugini Services wordmark.
TradeA mark for the Australia⁠–⁠PNG corridor
A nurse checking a small child in a consulting room.
ProductOne immunisation record, three readers
The South China Clothing mark as a white neon blade sign over a wet Hong Kong street at night.
IdentityOne corporate clothing spec, four cities
The Social Link heart mark: clustered dots in many colours forming a heart.
PortalCarers placed, one shift at a time
A grey whippet on a buttoned grey velvet chesterfield, the DM&A lockup and Interior Architectural Design set large above it.
BookPrivate homes, luxury hotel interiors
A scuffed white Oiltech hard hat hanging on a steel column, the workshop running away behind it.
IdentityAn identity for forty years of hydraulics
A single Urban Barista No. 22 bag in teal and ochre, the Pretoria skyline along the bottom.
PackagingThree roasts you order by number
A woman in a pale blue coat walking the full length of the Fine Living storefront, the carrier bag at her side and the shop sign above.
StorefrontA 600m² showroom, on every surface

Most of these are still in use.

Contact

IntriHEALTH. Brand applications and website, 2014.

A radiologist's office in the evening, lit by a brass desk lamp and the screen. The IntriHEALTH site is open on a large display, with an open notebook, reading glasses and a stethoscope on the desk, framed certificates and medical texts behind, and two clinical monitors showing greyscale scans on a side bench.